Production - Production is a process of combining various material inputs and immaterial inputs in order to make something for consumption.
Distribution - the process of making a media product available to audiences so that they can consume it, which includes aspects of marketing such as creating an advertising campaign.
Exchange - media of exchange or mediums of exchange. Something, such as a precious metal, that is commonly used in a specific area or among a certain group of people as money.
The Jungle Book (1967) is comparable to
The Jungle Book (2016). According to the OCR specification: The Jungle Book
(2016) has taken over 1 billion US dollars already at the cinema box office
alone (and will generate more income as a DVD/Blu-ray disc and online). The
film has a clear pattern of production, distribution and circulation that can
be easily distinguished and is a film production from a major studio.
The Jungle Book (1967) is a historically significant media product and film text. The 1967 film is currently one of the most successful films of all time (it has taken over 100 billion US dollars) and followed a traditional pattern of production, distribution and circulation, although it enjoyed a ‘second life’ on video and DVD.
The jungle book, at the time, was using advanced technology to create these animated films. they were created using:
- Traditional
cel-animation
- Pioneering
the art of storyboarding
- Developing
the use of the multiplane to create an early 3D-like effect
The jungle book cost £4 million to make and made £100 billion back.
The Jungle Book (2016) was a reboot of the original movie which is more accurate to the book. This
was a live action movie made using CGI and lots of technology. This was created by MPC - Moving
Picture Company using their range of technology as shown in the blog. This was made over three
years from concept to finished product. It was released in april to july 2016 which coincided with
summer time meaning it linked with childrens and families times, it was released over 70 national
countries. The film released in RealD 3D, IMAX, IMAX 3D which lead to an opening figuire of 20.4
million dollars for a PG rated film. The overall success grossed the film making over 966 million
dollars. This reboot reached a range of audiences as it was a reboot of an older audiences childhood
film, this would make them want their children to watch it, therefore they would take them, aswell as
wanting to see it aswell. As it is a kids film, children would also independently want to watch it as it
is marketed widely.
Disney
Disney is a multi national company who own multiple companies, this makes them horizontally
intergated. They have theme parks over the world which helps them make money aswell as market
their films. Disney use their owned companies to distribute/market their movies, this means they do
not have to outsource to companies. however, Disney liscensed other companies to se their movie
themes to sell their individual products, Etc. These may include companies such as McDonalds
creating happy meal toys in order to increase sales of happy meals.
MPC - Moving Picture Company
Genesis - Virtual production platform: Virtual production enables film makers to make better creative choices in the production process, which leads to better quality.
Technology
Tessa - Digital Asset management systems: gives production a pipeline to track, automate and organize novements of didigtal assets. Tessa helps to ensure assets travel seamlessly betweens sites departments and artists. tessa is a management system for assets used between artists which ensures the right assets reach the right location at the right time. Artists are able to control which assets are available to different departments.
Genesis - Virtual production platform: Virtual production enables film makers to make better creative choices in the production process, which leads to better quality.
Distribution & Marketing
Disney use subsential comopanies owned by Disney which
cuts the cost of outsourcing. Disney licensed companies to
allow them to use their movies for advertising their own
products such as McDonalds happy meals, Etc. They also
use celebrity endorsement as they have famous actors
in the movie which they use for posters, Etc.
Explain how films can be marketed to become global brands. Refer to The Jungle Book in your answer.
The success of The Jungle Book shows how Films can become
global brands. It shows that films are not only marketed using
the film but multiple other distribution methods aswell. The Jungle Book was originally a childrens
book released in 1894 which was adapted into an animated film in 1967 by the already successful
film company disney, and grossed over $100 billion overall even with the lack of internet in that
time, it was easier to have a popular movie in that time as the lack of competition was used to their
advantage, with the films budgetbeing around $4 million, The film has a 7.6IMDb rating. It is also
estimated to be the 29th highest grossing film of all time in the United States, It was also the last film
to be oversaw by Walt Disney as he unfortunately died during the production. The Jungle Book
(1967)'s soundtrack was a large factor in its success using songs such as "The Bare Necessities" and
"I Wanna Be Like You" which achieved a gold disc status in the USA. The Jungle Book (1967) was a
classic animated film that grossed a lot of money in cinema. However, this was not the only way the
film was turnt into a global brand. by the time The Jungle Book was originally released, Disney was
already a successful film company who were diversifying into theme parks (Disneyland,
Disneyworld, Etc.), Television and merchandise. at this time of Disney's rise to the top of the
industry, they had their distribution arm, Buena Vista, set up these. With the Baby Boom of the
1950s, Disney's reaction was to expand into home entertainment. The Jungle Book originally released
in October time and grossed nearly $24 million on its first worldwide release. The Jungle Book was a
very sucessful film therefore it was rereleased in cinemas in the USA in 1978, 1984, 1990 and was
streamed in cinemas in europe through the 1980s. the film also had a very strong impact on home
entertainment, the film totalled 14.8 million copies sold from a Walt Disney Classic collection with
the audience being the new younger audience and since then has been rereleased multiple times but is
now a widely available film on platforms such as netlix and sky. This is known as the longevity of
sales, each time it translates an animation classic via the latest media technology, it makes it available
in a new format for the company to capture the next genration who then commit to the brand loyalty.
The total gross for the movie alone is $205 million wordwide. Lots of companies use Vertical
Intergration (When a media company owns different businesses in the same chain of production and
distribution to create multiple selling points) to control and maximise efficiency of the
distribution/marketing of a product. This is not just for films, but for television, music, merchandie
and theme parks in disneys case. This shows that Media Synergy (Media Synergy arises when the
combined effect of a number of media activities is greater than the sum of their individial effects.) can
support a continuous growth of a film which promotes horizontal intergation (When a media
company creates a chain of goods or services across different divisions, often subsidiaries of the
same company or a licensng deal over a brand or product.) across media and business interests, for
example, Disneys theme parks and stores. The jungle book represents how important these themes
are to distribution of media products as their characters reoccur in Disney's theme parks and disney
stores. Films do not only make money out of cinema, in fact it is quite difficult to only make profit
off of cinema sales. This is because there is so many other media platforms the film can be sold by,
for example, through merchandising. The film industry is an expensive business which most the time
relies on economuses of scale to make money. When a business owns ands controls a wide range of
companies it is known as a conglomerate, which helps the company mae money and keep an
advantage on their competitors. Disney have a great advantage on their competitors as they are highly
successful conglomerates, Disney own multiple companies and brands that give them the advantage
and ability to make global brands for films. Disney owns multiple companies in television such as,
ESPN, Disney Channel, ABC, and more which help them to distribute their movies over a wide range
of audience and people, this is also done by Disneys ownership of streaming services such as
Bamtech and Hulu. Altough ESPN and Bamtech are sports based, any advertising used on these
services still help movies become more global and allow audiences to see this and watch the movies.
For example, sports are more often watched by older males who may or may not have children, in the
case of The Jungle Book (2016), Adults may have childhood memories of the 1967 version of the
movie as it was redistributed multiple times in its run before the reboot, this may give them the idea
for their children to watch the movie. Disney are seen as practising both vertical intergration as they
own multiple business in the same chain of production, for example they own various film
organisations such as Marvel, Fox, Lucasfilm, Pixar, Etc. which helps them maximise revenue aswell
as improve their global brand. Disney are also seen as practising horizontal intergration as they
control multiple services and companies across different divisions which help them to make their
brands global instead of in one chain of production, For example their control of film companies,
streaming services and television companies allow them to expand their brand. Disney state that
streaming services will be an important factor in the future in relation to the delivery and distribution
of content, therefore their investment in the two brands will further their control of being able to
make global brands in the industry. The Jungle Book (2016) is another Disney made movies directed
by Jon Favreau, who previously directed iron man movies. The movie is a live action reboot of the
fantasy adventure story with a more sinister approach of the original book and took around 3 years to
make from concept to final product. Disneys newer approach was used to attract a wider audience
through which an older audience could enjoy. This was largely due to the large amount of CGI
animation as well as the casting of established actors such as Scarlett Johansson and Ben Kingsley for
the voices of the CGI characters with one child actor to play Mowgli, which helped attract an older
audience, this is called celebrity endoresement. The large amount of CGI aswell as the high level
actors made the budget of the film a lot higher than the original 1967 movie, the 2016 movie came to
a budget of around $175 milion. which lead to it making $100 million in the opening weekend (USA)
and then grossed over $950 million worldwide, this is significantly more than the original made with
the movie getting a 7.5 IMBd rating which is slightly lower than the original which is likely due to
the change in media in time, It is a lot easier to access the merket now than it was in 1967. Disney
were able to market the new movie using more modern methods such as Youtube, Twitter, Etc. which
had the internet spreading the word which is a lot easier to do now as compared to 1967. Disney held
fan events for sneak peeks of the movie aswell as having the actors announced to get fans excited for
the movie to release. Disney could also use their theme parks as advertising methods as they shaped
sand into the characters of the movie on their ride 'Animal Kingdom', which got fans sharing pictures
across the internet, this is known as 'word of motuh marketing'. the film also had its own snapchat
filter for fans to use. Live action remakes are very popular in this time as it gives fans 'nostalgia' of
the original movies/books aswell as bringing in a brand new younger audience.With Disney working
alongside other media companies, the benefits of cross promotion are doubled. Disney can make
deals for TV and film spin offs which leads to more profits, such as a 2020 sequel to the 2016 movie
or they could use their new platform 'Disney Plus'. With Disneys subsidiary companies, they are able
to distrubute the film with no cost to another company which increases profits and keeps money
flowing. Disney are also able to license other companies to produce merchandise relating directly to
the film which make non film revenues. This shows that Disney is a both horizontally intergrated
company aswell as a vertically intergated company.
Refer to advances in technology in your answer.
Technology in film is constantly advancing and improving to fit modern film types. The technology
used in production in 1967 for The Jungle Book was said to be ground breaking, However with
modern technology advances, the old technology was nothing in comparison, The Jungle Book
(1967) used traditional cel-animation which used a transparent sheet of which objects and characters
were drawn/painted on to make a 2D animation (3D-like) and was seen as the pioneer in the art of
storyboarding at the time. The production of The Jungle Book costed Walt Disney Studios around $4
million to make and was seen as a high cost and top quality film in its day. The animation appears a
bit dated, in large part because it appears to use the Xeroxing method, but that doesn't detract from
the great story Disney had created, or the voice actors who added life to this movie. The film is only
78 minutes long which may be surprising to a modern audience as we are now used to films being
closer to 2 hours onwards. This may be partly to production costs and cinema running availability as
the film would have only been shown in the cinemas at first as any people didn't have televisions yet
so producing DVDs would be pointless. Disney then made a 2016 reboot with a high level of CGI
to attract an older audience, which was done by MPC (Moving Picture Company) who did the
animation of the animals and landscape with their modern CGI technology. The reboot idea had been
used before by Disney which was sometimes unsuccesful with movies such as John Carter and The
Lone Ranger, however were often succesful with movies such as beauty and the beast, Dumbo and
Cinderella. Disney chose to make a high CGI movie as modern audiences are increasingly more
engaging with CGI content, this is shown with movies such as Transformers, Avatar, Avengers, Etc.
The time was right for Disney to make a CGI remake of The Jungle Book. The proliferation (A rapid
and widespread increase in the use of technology) of digital technology in the film industry is
constantly driving film production up.
global brands. It shows that films are not only marketed using
the film but multiple other distribution methods aswell. The Jungle Book was originally a childrens
book released in 1894 which was adapted into an animated film in 1967 by the already successful
film company disney, and grossed over $100 billion overall even with the lack of internet in that
time, it was easier to have a popular movie in that time as the lack of competition was used to their
advantage, with the films budgetbeing around $4 million, The film has a 7.6IMDb rating. It is also
estimated to be the 29th highest grossing film of all time in the United States, It was also the last film
to be oversaw by Walt Disney as he unfortunately died during the production. The Jungle Book
(1967)'s soundtrack was a large factor in its success using songs such as "The Bare Necessities" and
"I Wanna Be Like You" which achieved a gold disc status in the USA. The Jungle Book (1967) was a
classic animated film that grossed a lot of money in cinema. However, this was not the only way the
film was turnt into a global brand. by the time The Jungle Book was originally released, Disney was
already a successful film company who were diversifying into theme parks (Disneyland,
Disneyworld, Etc.), Television and merchandise. at this time of Disney's rise to the top of the
industry, they had their distribution arm, Buena Vista, set up these. With the Baby Boom of the
1950s, Disney's reaction was to expand into home entertainment. The Jungle Book originally released
in October time and grossed nearly $24 million on its first worldwide release. The Jungle Book was a
very sucessful film therefore it was rereleased in cinemas in the USA in 1978, 1984, 1990 and was
streamed in cinemas in europe through the 1980s. the film also had a very strong impact on home
entertainment, the film totalled 14.8 million copies sold from a Walt Disney Classic collection with
the audience being the new younger audience and since then has been rereleased multiple times but is
now a widely available film on platforms such as netlix and sky. This is known as the longevity of
sales, each time it translates an animation classic via the latest media technology, it makes it available
in a new format for the company to capture the next genration who then commit to the brand loyalty.
The total gross for the movie alone is $205 million wordwide. Lots of companies use Vertical
Intergration (When a media company owns different businesses in the same chain of production and
distribution to create multiple selling points) to control and maximise efficiency of the
distribution/marketing of a product. This is not just for films, but for television, music, merchandie
and theme parks in disneys case. This shows that Media Synergy (Media Synergy arises when the
combined effect of a number of media activities is greater than the sum of their individial effects.) can
support a continuous growth of a film which promotes horizontal intergation (When a media
company creates a chain of goods or services across different divisions, often subsidiaries of the
same company or a licensng deal over a brand or product.) across media and business interests, for
example, Disneys theme parks and stores. The jungle book represents how important these themes
are to distribution of media products as their characters reoccur in Disney's theme parks and disney
stores. Films do not only make money out of cinema, in fact it is quite difficult to only make profit
off of cinema sales. This is because there is so many other media platforms the film can be sold by,
for example, through merchandising. The film industry is an expensive business which most the time
relies on economuses of scale to make money. When a business owns ands controls a wide range of
companies it is known as a conglomerate, which helps the company mae money and keep an
advantage on their competitors. Disney have a great advantage on their competitors as they are highly
successful conglomerates, Disney own multiple companies and brands that give them the advantage
and ability to make global brands for films. Disney owns multiple companies in television such as,
ESPN, Disney Channel, ABC, and more which help them to distribute their movies over a wide range
of audience and people, this is also done by Disneys ownership of streaming services such as
Bamtech and Hulu. Altough ESPN and Bamtech are sports based, any advertising used on these
services still help movies become more global and allow audiences to see this and watch the movies.
For example, sports are more often watched by older males who may or may not have children, in the
case of The Jungle Book (2016), Adults may have childhood memories of the 1967 version of the
movie as it was redistributed multiple times in its run before the reboot, this may give them the idea
for their children to watch the movie. Disney are seen as practising both vertical intergration as they
own multiple business in the same chain of production, for example they own various film
organisations such as Marvel, Fox, Lucasfilm, Pixar, Etc. which helps them maximise revenue aswell
as improve their global brand. Disney are also seen as practising horizontal intergration as they
control multiple services and companies across different divisions which help them to make their
brands global instead of in one chain of production, For example their control of film companies,
streaming services and television companies allow them to expand their brand. Disney state that
streaming services will be an important factor in the future in relation to the delivery and distribution
of content, therefore their investment in the two brands will further their control of being able to
make global brands in the industry. The Jungle Book (2016) is another Disney made movies directed
by Jon Favreau, who previously directed iron man movies. The movie is a live action reboot of the
fantasy adventure story with a more sinister approach of the original book and took around 3 years to
make from concept to final product. Disneys newer approach was used to attract a wider audience
through which an older audience could enjoy. This was largely due to the large amount of CGI
animation as well as the casting of established actors such as Scarlett Johansson and Ben Kingsley for
the voices of the CGI characters with one child actor to play Mowgli, which helped attract an older
audience, this is called celebrity endoresement. The large amount of CGI aswell as the high level
actors made the budget of the film a lot higher than the original 1967 movie, the 2016 movie came to
a budget of around $175 milion. which lead to it making $100 million in the opening weekend (USA)
and then grossed over $950 million worldwide, this is significantly more than the original made with
the movie getting a 7.5 IMBd rating which is slightly lower than the original which is likely due to
the change in media in time, It is a lot easier to access the merket now than it was in 1967. Disney
were able to market the new movie using more modern methods such as Youtube, Twitter, Etc. which
had the internet spreading the word which is a lot easier to do now as compared to 1967. Disney held
fan events for sneak peeks of the movie aswell as having the actors announced to get fans excited for
the movie to release. Disney could also use their theme parks as advertising methods as they shaped
sand into the characters of the movie on their ride 'Animal Kingdom', which got fans sharing pictures
across the internet, this is known as 'word of motuh marketing'. the film also had its own snapchat
filter for fans to use. Live action remakes are very popular in this time as it gives fans 'nostalgia' of
the original movies/books aswell as bringing in a brand new younger audience.With Disney working
alongside other media companies, the benefits of cross promotion are doubled. Disney can make
deals for TV and film spin offs which leads to more profits, such as a 2020 sequel to the 2016 movie
or they could use their new platform 'Disney Plus'. With Disneys subsidiary companies, they are able
to distrubute the film with no cost to another company which increases profits and keeps money
flowing. Disney are also able to license other companies to produce merchandise relating directly to
the film which make non film revenues. This shows that Disney is a both horizontally intergrated
company aswell as a vertically intergated company.
Refer to advances in technology in your answer.
Technology in film is constantly advancing and improving to fit modern film types. The technology
used in production in 1967 for The Jungle Book was said to be ground breaking, However with
modern technology advances, the old technology was nothing in comparison, The Jungle Book
(1967) used traditional cel-animation which used a transparent sheet of which objects and characters
were drawn/painted on to make a 2D animation (3D-like) and was seen as the pioneer in the art of
storyboarding at the time. The production of The Jungle Book costed Walt Disney Studios around $4
million to make and was seen as a high cost and top quality film in its day. The animation appears a
bit dated, in large part because it appears to use the Xeroxing method, but that doesn't detract from
the great story Disney had created, or the voice actors who added life to this movie. The film is only
78 minutes long which may be surprising to a modern audience as we are now used to films being
closer to 2 hours onwards. This may be partly to production costs and cinema running availability as
the film would have only been shown in the cinemas at first as any people didn't have televisions yet
so producing DVDs would be pointless. Disney then made a 2016 reboot with a high level of CGI
to attract an older audience, which was done by MPC (Moving Picture Company) who did the
animation of the animals and landscape with their modern CGI technology. The reboot idea had been
used before by Disney which was sometimes unsuccesful with movies such as John Carter and The
Lone Ranger, however were often succesful with movies such as beauty and the beast, Dumbo and
Cinderella. Disney chose to make a high CGI movie as modern audiences are increasingly more
engaging with CGI content, this is shown with movies such as Transformers, Avatar, Avengers, Etc.
The time was right for Disney to make a CGI remake of The Jungle Book. The proliferation (A rapid
and widespread increase in the use of technology) of digital technology in the film industry is
constantly driving film production up.
