Radio consumption survey analysis
How old are you?
41% of the people who took the survey are from 13-17 years old. This is because the survey was mostly sent to friends around our age.
What gender do you identify with?
57% of the people are also female (Compared to 42% male) because there is only 1 male in our group so the survey was sent to their friends which are mostly female.
What is your ethnicity?
88% of the people are White British as most of the friends/family of the group are White british.
What is your region?
57% of the people who took the survey are from Essex becasue we are mostly all based in Essex which means our friends or family that were sent the survey are mostly near.
Which of these applies to you? (What social class are you?)
The majority of the people are working class (48%) or middle class (45%). This may relate to people not being able to afford different methods of listenig to music. But most likely, It is because there is a higher percentage of people in the working or middle class in the UK.
Do you listen to the radio?
81% of people who took the survey listen to the radio compared to 19% who don't. These answers could have multiple different reasons.
If Yes, What station primarily? (What radio stations do you listen to?)
Heart radio is the most popular station from this survey at
16%. With Capital next at
13% and Radio 1 at
10%. This is mosty likely becasue these are the most known/popular stations becasue they play popular music that a majority of people like.
How do you listen to the radio primarily? (What method? Car, Phone, Etc.)
The majority
(66%) of people listen to the radio in the car, This most likely becasue most cars have radios built in, even old cars, and people would rather let the radio play music rather than take the ffort to choose songs for their journey. However, people do this very often, this is most likely what the
12% of people who put 'I dont listen to the radio' like to do instead.
How often do you listen to the Radio?
The options 'Every day' and 'A few times a week' are tied at
33% as this is most likely the amount of time people spend in a car as that was the most popular option in the previous question and matches up with how often people regularly use their car or are in their parents car.
If you do not listen to the radio, Why?
The majority of people (
73%) put 'i do listen to the radio' which matches with previous results. I think that the people who use 'Alternative mtehods'
(27%) are the ones who will put the effort in to listen to their own music, This may be becasue they just really like music, or they have the extra money to use different methods, however this is unlikely because alternatives to radio are not very expensive.
Capital is a modern radio station that is mostly listened to by audiences of a young age because it has very lively presenters.
