Understanding Audiences

audience research task.                                                               08/10/2019

Aim:  Recognise the significance of audience in the construction of media texts.

 

Know:

• a range of audience segmentation models.
• How to construct an audience survey.
• Organisations which survey audience consumption patterns
  

Do:

• Define audience
• Analyse how media texts are constructed to suit an audience needs
• Record audience segmentation models.
• Create an audience survey on music consumption patterns.

Show:

• Evidence of completion of the survey.
• Evidence of analysis of commercial versus public service broadcasting using RAJAR statistics.

Improve:

• Review student understanding of (LIAR)
• The media framework.

Know significance of audience .

 

Understanding audience is an important aspect of media studies.  Every media product has a target audience.  You will create an audience research survey linked to radio consumption.   To do this you will apply the socio-economic model (GEARS) to devise a ten question survey.   your task is to find out how different social groups listen to the radio and for how long.   You will determine what proportion of the audience listen to an agreed list of radio stations which you think might be targeted to younger and older listeners.   You must as part of the survey include Radio 1.    Whilst two separate groups will devise the questionnaire you will combine the best questions as one group questionnaire.   You will present the questions into survey monkey and then try to survey at least one hundred contacts..  (as a class).   This will mean that you will need to circulate the questions to friends and family.

It is important that you have collated the survey before Thursday’s lesson as you need to analyse the data on that day.

As part of this assessment you are expected to ask a broad range of people based on the audience segmentation model GEARS.  This is required so that  you can determine how different audiences have different consumption habits you will apply Gears. GEARS is an acronym which stands for:

Gender

Ethnicity

Age

Region

Socio economic

Young & Rubicanm 4 Cs Model:       

4 main categories are MARS

- Mainstreamers, Aspirers, Reformers, Succeeders

The other categories to be added to this are ERS

 - Explorer, Resigned, Struggler

Louis Vuitton:

The Succeeder, Becasue it is a high end, prestige brand that people purchase for self confidence and to occupy position sof responsibility in society.

Apple:

The Explorer, Because it

Kelloggs:

Ethical brands: